Our Mission

We connect rice growers with essential information for rice-based farming systems to increase the adoption of research that improves water productivity, profitability, and sustainability.

It is our job to:

🌾 Communicate research and development findings, farming systems, grower innovations, and natural resource management information to growers and industry stakeholders through print, electronic communication, verbal, and face-to-face interactions.
🌾 Facilitate workshops, field days, farm walks, meetings, and discussion groups at critical times for growers, advisors, researchers, and industry stakeholders to share information.
🌾 Support the rice industry by promoting its credentials, developing and maintaining technical experts, and driving new research and practice change through data-driven decisions.